Hi all! Today I have the awesome privilege of welcoming the Ninja Captain himself to MFB! I'm pretty sure everyone already knows him, but if you're new to this blogging thing, his blog is a must visit. So go here for sheer awesomeness. :-D
Thanks again, Alex!
Successful Book Marketing – Ninja Style!
Misha invited me to talk about marketing. I guess after two successful book launches, she thought I knew what I’m doing! I learned a few things as I stumbled my way through the process though – and I’m happy to share them with you:
Write a good story – because no amount of marketing is going to help if it sucks!
Early announcements – let people know about the book and its release date.
Reveals – no, you don’t have to get naked! But when your publisher sends you the cover art, synopsis, or book trailer, reveal them on your site.
Reviews and giveaways – coordinate with your publisher on giveaways, such as on Goodreads. Contact book bloggers and pass on their information.
Release day events – plan something fun for your release day and get others involved.
Twitter – announce your release on Twitter and don’t forget hashtags and Twitter parties.
Blog tour – plan several months in advance, as some people (like me!) book up fast. I’ve found two weeks and one stop a day is best. Contact hosts, set date and topic (guest post, interview, review, and/or giveaway) and send hosts information, links, and images at least a week before the date. Promote the host on your site and visit each stop throughout the day. (Can you tell this is one of my favorites?)
Guest posts – both before and after your blog tour. Build interest and then maintain with more guest posts. That includes hosting others on your site.
Sell yourself – this is the one thing that is often overlooked. Yes, we’re marketing and selling our book, but in reality, we are marketing and selling ourselves. We do this by being a genuine, caring person. We’re supportive and relatable. We’re the positive light that draws others to us.
There are other options as well, such as podcasts, Facebook, forums – the list goes on and on. But no matter how you chose to market your book, don’t skip the last item. (Or the first one!) If you can sell yourself, you’ll sell books, because you’ll have an army of supporters behind you.
And in my case, a Ninja Army!
Alex J. Cavanaugh
Alex J. Cavanaugh has a Bachelor of Fine Arts degree and works in web design and graphics. He is experienced in technical editing and worked with an adult literacy program for several years. A fan of all things science fiction, his interests range from books and movies to music and games. Online he is the Ninja Captain and founder of the Insecure Writer’s Support Group. The author of Amazon Best Sellers, CassaStar and CassaFire, he lives in the Carolinas with his wife.
Thanks again, Alex! Anyone else in doing a GPF? Please feel free to contact me at mishagericke(AT)gmail(DOT)com.
Have a great weekend, all!
P.S. What's your favorite way to discover new books to read?